Get back your time and your energy.
Most business owners don't have a strategy problem. They have a capacity problem. They're spending themselves on things that drain them — and they can't see it because they're inside it. I help you identify what's costing you the most and build a path that gives you back the space to lead.
We work on you.
Advisory is for the business owner who needs a sounding board — someone who's been in it and can help you think clearly when everything feels tangled. I'm not doing the work for you. You take ownership of the execution. I help you see what's draining your capacity, make sense of what's in front of you, and move forward without wasting time and energy on the wrong things.
This isn't coaching. It's not therapy. It's a guide who tells you what you already know but haven't said out loud yet — and helps you act on it.
Every business owner runs on four capacities. When one drains, it pulls the others down with it. We identify which one is taking the biggest hit and address it before it takes everything else with it.
Your vehicle. Your sleep, your health, the tension you carry. The thing you sacrifice first and feel last — until it stops whispering and starts screaming.
The weight of performance. The masks you wear, the identities you carry, the cost of showing up as someone you've outgrown. It doesn't show on a spreadsheet, but it shows up everywhere else.
Decision fatigue, overthinking, the 3 a.m. spiral. Your mind renders stories as truth and predictions as certainty. When it's full, your vision narrows and your clarity disappears.
The container that holds everything. Your systems, your schedule, your operations — the architecture that determines how much velocity you can sustain. When the container is misaligned, nothing moves at the pace it should.
Ongoing one-on-one conversations
Capacity assessment across all four areas
Zone Two framework applied to your life and leadership
Clarity on what's draining you and what to do about it
A mirror for your blind spots
A guide who's been in it, not someone reading from a playbook
We work on your business.
Consulting is where I get my hands dirty with you. We dig into your business — your messaging, your internal systems, what you automate and what you don't — and make sure your infrastructure is built to let you focus on the one thing that actually matters: driving revenue.
This isn't advice from the sidelines. I'm in it with you — building, implementing, moving things forward. You get a higher level of access and availability because the work demands it.
Just like you, your business runs on four capacities. When one is misaligned, the others compensate — until they can't. We identify where the machine is breaking down and fix it.
The physical manifestation of your business. What you sell, what you deliver, what people actually receive. Without it, nothing else matters — there's nothing to touch.
How you show up in the relationship. Your accountability, dependability, credibility, reliability. It's the identity your business wears in front of other people — and people feel it when it's not authentic.
The thought process behind how your business works. Your systems, your pricing, your decision frameworks, your operations. When the model is unclear, the business spirals just like an overthinking mind.
The why behind everything. The container that holds the whole identity of your business. When the brand is aligned with who you actually are, the business moves with energy. When it's not, no amount of marketing fixes the drag.
Business capacity assessment across all four dimensions
Messaging, positioning, and brand alignment
Systems audit and operational optimization
Automation strategy — what to automate, what to keep human
Service delivery and customer experience clarity
Hands-on implementation, not just recommendations
We work on you and your business.
Together. The way it was meant to be.
Your business is an expression of who you are. When the human is misaligned, the business follows. When the business is broken, the human carries it. You can't fix one without the other — not permanently.
The full engagement is Zone Two applied to everything. We work across all four human capacities and all four business dimensions so that your meaning and your model grow together.
This is the most complete expression of what I do.
Everything in Advisory and Consulting combined
Capacity work on the human behind the business
Hands-on systems and operational work inside the business
Meaning and model alignment — worked on simultaneously
Custom engagement scoped to where you are and where you're going
The deepest level of access and partnership I offer
Advisory clears the fog. Consulting builds the road. The full engagement does both — because the human and the business were never meant to be worked on separately.
Real work. Real results. In their words.
Matt Fitzgerald
Co-Founder, #TeamSeas
Founder & Principal, fitz.partners
“Dave was instrumental in the success of the #TeamSeas campaign. Together, we not only achieved our goal of crowdfunding $30M to fund beach and river cleanups, but also raised the bar for social impact in the creator economy. Their diagnostic questions helped us anticipate and prevent potential challenges in custom-building a global donation platform, ensuring a successful launch and adaptive response to emergent threats. Having Dave as a sounding board was invaluable and he was one of my first calls when I began planning the sequel.”
Roddrick Miller
Miller Claims Services
“Dave has been a Godsend for my company. He has provided us with unsurpassed customer service with online business solutions ranging from software development, cost saving business applications, and product development to solve our ever changing needs. Dave takes the time to listen to our exact needs and works hand-in-hand to provide us with the solution we are wanting. Without his expertise and industry knowledge, our company would not be able to meet the demands of our clients. Thank you, Dave, for being a trusted partner we can lean on for our business needs.”
Anthony Clark
Activation Products
“Dave has proven himself to be highly professional and a capable technical problem solver. He values quality and long-lasting results over 'cheap and quick' patch jobs. He is seasoned and experienced, especially with online direct-response marketing technical work. Our business relies heavily on this type of expertise to grow our online sales and fix the inevitable tech challenges that come with selling direct-to-consumer online. We are grateful to be able to work with Dave as we grow our business internationally.”
Tessa Rolfe
321 The Agency
“Dave is my go-to resource for large-scale, complex builds. From scaling e-commerce infrastructure to creating a global fundraising software from the ground up. Working with Dave has been one of the best partnerships I've had in my career, and I genuinely view him as an extension of my own team.”
Mark Rogers
Chris Beat Cancer
“Dave is a true master of his craft. The depth of his knowledge is unparalleled. If you can dream it, he can build it and make it better than you imagined.”
Ashwin Bhargava
ActiveCampaign
“Dave was an invaluable resource in my journey to understand tracking and affiliate program setup. His expert guidance and patient explanations not only answered my questions, but also left me feeling confident and well-prepared to advance my program. I greatly appreciate his sound advice and guidance.”
Real businesses. Real results.
Every engagement started the same way — not with a solution, but with a conversation. Most of these clients came in knowing something was broken. Few of them knew exactly what. The diagnosis always came first. The build came after.
This is what it looked like when the right structure finally matched the right strategy.
What it looks like.
Every engagement starts with a conversation. No pitch, no package — just a real discussion about where you are and what you need. Here's a starting point.
Advisory
Your sounding board. Ongoing conversations, capacity assessment, clarity on what's draining you, and a framework for moving forward. You own the execution — I help you think.
Consulting
Hands on. Business capacity assessment, systems audit, messaging, automation, implementation. I'm in the machine with you making sure it's built to let you focus on driving revenue.
Full Engagement
Advisory and Consulting combined. The human and the business, worked on together. Custom scoped to where you are and where you're going. This is Zone Two fully applied.
All prices reflect starting rates. Scope and investment are determined in conversation based on what you need. No contracts beyond month-to-month unless you want one.
Every path begins
with a conversation.
No pitch. No package. Just a real discussion about where you are and whether this is the right fit. If it is, we build something around what you actually need.